- Over 150,000 people attend Broadway productions at the Civic Center in 2011-2012
- Civic Center sold a record-breaking 10,000 season ticket packages to the Willis Broadway Series in 2011-2012
The Civic Center of Greater Des Moines announced ticket sales for the 2011-2012 Willis Broadway Series reached $8,896,893, generating a related economic impact of $31 million to the community.
Approximately 152,000 guests attended productions in the series, which was highlighted by the national tour launch of La Cage aux Folles, a sell-out engagement of West Side Story and the return of the Broadway hit Wicked.
“The success of the Willis Broadway Series – in attendance and ticket revenue – is largely due to the support of season ticket holders, this year setting record sales of 10,094 packages,” said Civic Center President & CEO Jeff Chelesvig. The Civic Center is one of only a few Broadway presenters of one-week engagements with a season ticket base of over 10,000 subscribers.
The $31 million economic impact total is derived from a formula developed by the Broadway League, the national trade association for the commercial theater industry, which calculates that every dollar of touring Broadway ticket revenue creates three and a half dollars of local economic impact - benefitting hotels, restaurants, retail, and other businesses in the Des Moines area.
“We’re proud to bring these world-class productions to Des Moines every year because it contributes to the quality of life for central Iowans, both culturally and economically,” said Chelesvig.
Chelesvig added the Civic Center is positioned to set yet another season ticket sales record for the upcoming 2012-2013 Willis Broadway Series, currently on sale. The five-show package includes Les Miserables, War Horse, The Book of Mormon, Jekyll & Hyde, and Million Dollar Quartet with optional add-ons Beauty and the Beast and Jersey Boys.